Introduction to Creative Strategy
| Course Code | ADCS-702 |
|---|---|
| Lecture hours per week | |
| Lab hours per week | |
| Course Availability | Open |
| Description | Beyond creating, writing or designing communications the digital ecosystems are based on solid strategies that adhere to consumer’s behaviors. In this course, students will learn how and why creative strategies are developed and how they are used effectively to aid in the creation, presentation and development of digital creative campaigns. |