Bachelor of Public Relations Management, Honours
How To Apply
Program Details
- Program Code0617
- Ministry NameHonours Bachelor of Public Relations Management
- SchoolSchool of Communications, Media, Arts and Design
- CredentialHonours Bachelor Degree
- Program TypeDegree program
- Program Length4 years/ 8 semesters
- LocationStory Arts Centre
- Emailcanand@centennialcollege.ca
- Telephone416-289-5000
- Technology Requirements
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- How to Apply
- Tuition and Fees
- Technology Requirements
- Program Vocational Learning Outcomes
- Advising
- Entrepreneurism
The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.
The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.
During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.
To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:
- Writing
- Social and digital media
- Research and communications planning
- Strategic communications
- Corporate communications
A 14-week industry field placement, during which you'll gain real-world experience before graduation, will round out this program.
Because the program will highlight research, social and digital media, corporate communications and foundations in business, you'll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.
This college has been granted consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting August 18, 2020. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Program Overview
The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.
The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.
During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.
To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:
- Writing
- Social and digital media
- Research and communications planning
- Strategic communications
- Corporate communications
A 14-week industry field placement, during which you'll gain real-world experience before graduation, will round out this program.
Because the program will highlight research, social and digital media, corporate communications and foundations in business, you'll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.
This college has been granted consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting August 18, 2020. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Courses
Career Options and Education Pathways
Program Highlights
In Bachelor of Public Relations Management, Honours, you will:
- Develop a thorough comprehension of the public relations industry with a focus on building critical skills for career success;
- Learn the key business skills, including financial management, organizational behaviour, business law and accounting that will give you a competitive edge in the marketplace;
- Obtain know-how such as developing multifaceted social media and integrated online marketing programs to navigate today's digital world;
- Get a deeper understanding of the complex world we live in through coverage of global citizenship, corporate social responsibility, and the role communicators play in helping organizations make change.
Career Outlook
- Social media coordinator
- Community manager
- Public relations coordinator
- Corporate communications specialist
- Project coordinator
- Research associate
- Media relations specialist
Education Pathways
Qualified graduates of this Honours Bachelor of Public Relations Management degree have the opportunity to apply learning achieved at Centennial toward further study at the degree level.
Please note that each partner pathway has minimum admission requirements in order to qualify for transfer credits, which are assessed by the receiving partner institution. Our partners for this program include:
| Partner Institution | Degree Program |
|---|---|
| Cape Breton University | Master of Business Administration in Community Economic Development |
| IMI International Management Institute Switzerland | Master of Science in International Hospitality and Events Management |
| Niagara University, USA (Ontario Campus) | Master of Business Administration (MBA) |
| Master of Science in Finance |
Please visit our website at //centennial.adv-pub.moveonca.com/outgoing-home/ for more information on articulation agreements.
For pathways to other Ontario post-secondary institutions, please visit ONTransfer.
Areas of Employment
- Public relations agencies
- Corporate communications
- Investor relations departments
- Digital marketing companies
- Not-for-profit sector organizations
- Hospitals and healthcare organizations
Admission Requirements
Academic Requirements
High School Applicants
To be eligible, high school applicants must have:
- Ontario Secondary School Diploma (OSSD) or equivalent
- At least six (6) Grade 12 Mixed or University preparation courses, or Ontario Academic Credits with an overall average of 65% or higher
Courses must include:
- Grade 12 English University preparation; final grade 70% or higher
- Grade 12 Mathematics University preparation; final grade 65% or higher
If you do not meet the math requirements, you may be considered for admission and will be required to complete a remedial mathematics course by the end of the first semester.
Mature Applicants
To be eligible, mature applicants must:
- Be 21 years of age or older by December 31 of the program year
- Provide transcripts showing Grade 12 English University preparation course, Ontario Academic Credit, or equivalent; final grade 70% or higher
- Provide complete academic history (transcripts or international evaluation)
- Provide a resume detailing work experience
Mature applicants are assessed on a case-by-case basis.
Additional Requirements
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2024.
| Student | Tuition (2 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $5,986.50 | $1,187.34 | $7,173.84 |
| International | $20,042.00 | $1,675.52 | $21,717.52 |
Technology Requirements
Technology Requirements
Bring IT programs will require students to own and use a mobile computing device that meets or exceeds the recommended hardware requirements.
Note: If you require accommodation for a documented disability, please consider your adaptive technology needs when you select a device for your BringIT programs (click for recommendations). If you wish to access disability services, please make an appointment with the Centre for Accessible Learning and Counselling Services, by calling 416-289-5000, ext. 3850, or by email at calcs@centennialcollege.ca.
Have questions? Check out Frequently Asked Questions for our Bring IT Program.
Students from this program will require to own/purchase a device and software relevant to the program:
Minimum Recommended Hardware Specifications
- MacBook Pro 13-inch
OR - Laptop with Windows 7 or operating system capable of running the current version of Adobe software
Minimum Required Software
- Microsoft Office Suite (Word, Excel, PowerPoint) 2010 or higher version
- Optional: Adobe InDesign and Photoshop, or Adobe Creative Cloud
You will need regular access to a computer with an internet connection. High speed broadband access (LAN, Cable or DSL) with minimum 10mbps download speed is highly recommended. Some courses have more advanced system requirements.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Develop a specialized, interdisciplinary knowledge of the principles, theories, concepts, and methods for business operations from a management, finance, marketing, legal, human resources and operations perspective, with an emphasis on their application as they relate to communications and public relations.
- Integrate practical knowledge of public relations theory and best practices in the development and execution of communications programs across multiple sectors including corporate, not-for-profit and public sector organizations
- Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations
- Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally competent professionals and global citizens.
- Develop research skills to examine and analyze primary and secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications challenges.
- Integrate communications research and planning methods and skills to coordinate and conduct strategic communications planning, including development and delivery of effective communications, public relations and social media programs targeted to external and internal stakeholders that are aligned with an organization’s strategic objectives.
- Explain measurement standards and analytics for the analysis and evaluation of online and offline communications and public relations programs, and evaluate impact on business objectives, outcomes and influence.
- Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
- Develop strategies and identify available resources for personal and professional development as a life-long learner, effective team player and leader in the corporate communications and public relations industry.
- Conduct all activities within established PR codes of conduct, ethical practices and communications law related to corporate communications and public relations.
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